Simplify Market Research with Agile Consumer Insights
Marketers are facing a 'good' problem: identifying the right data in a sea of information and turning it into insights that can enhance agility.
Watch Julie Ng, CEO of Vase.ai, and Neeraj Gulati, Partner at Accenture Song discuss:
- The importance of agile consumer research to deliver successful campaigns
- What to consider when forming insights-driven marketing campaigns
- Best practices in leveraging consumer insights
- Ensuring ROI from consumer research efforts
- Ways to conduct consumer research without breaking your budget