Simplify Market Research with Agile Consumer Insights

Marketers are facing a 'good' problem: identifying the right data in a sea of information and turning it into insights that can enhance agility.

Watch Julie Ng, CEO of Vase.ai, and Neeraj Gulati, Partner at Accenture Song discuss:

• The importance of agile consumer research to deliver successful campaigns
• What to consider when forming insights-driven marketing campaigns
• Best practices in leveraging consumer insights
• Ensuring ROI from consumer research efforts
• Ways to conduct consumer research without breaking your budget