video Webinar Recording  

Through the Looking Glass: Female Personal Care Brands

Understand consumer behaviors, needs, and beliefs to lay solid foundations for future success.

Women in Malaysia now have heightened safety and hygiene awareness. They are constantly recalibrating their expectations, especially in their choices of personal care products. To win over new consumers, marketers need to understand this new consumer sentiment landscape.


This webinar complements our industry report on consumer sentiment in female personal care products.


In the webinar, we explain the report in detail along with our methodology and answer questions asked by attendees that provide even greater context to our understanding of consumer sentiment. Watch the recording to learn more about:


• Brand preferences in personal care products

• Product claims that resonate with needs

• Potential brand collaborations

• How women engage with brands on social media and with influencers


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